SnoBum

A fictional company I created for my graphic communications class, SnoBum is a snow sport rental service in the Lake Tahoe area that sets itself as a primarily digital company with a delivery and pick up service. For this project, I designed a logo, a brochure to advertise to tourists at Tahoe hotels and AirBnBs, and several UI designs for an app and website. I wanted to keep things minimalist and modern while paying homage to the retro and rustic aesthetics of many places in Tahoe.